Building a Pathway to Regain Market Share
Client industry: Technology (SaaS)
Size: $200M revenue, 400 employees
Challenge: An organization that had initially enjoyed rapid growth had seen more than a year of low revenue, leading to widespread cuts and depleted employee engagement and retention.
Root Need Uncovered: The organization’s previous approach of rapid expansion to new clients had slowed due to widespread budget shortages in potential new clients, and reduced product-market fit. A new approach was needed focused on retaining and expanding existing clients while looking for opportunities to scale services to improve margin.
Consulting Services:
- Interviews with existing clients (10) to understand perceived drivers of value, and to identify product/service features less important to satisfaction.
- Conversations with customer success team members to understand time-spend and identify: a) value-to-effort analysis of client activities; b) drivers of lost productivity and frustration; c) opportunities for disproportionate impact to time and efficiency.
- Facilitated discussions of engagement data and employee needs among top 20 senior leaders.
- Management training and coaching for 10 managers in the parts of the business most impacted by change.